City of Hopkins branding campaign 
Population: 17,145 (2000 census)
Testimonial:
“I found CityImage extremely easy to work with. They really understood where the city was coming from – our goals and limitations. CityImage showed great flexibility in working with a diverse group of people and their recommendations were creative.”
- Kersten Elverum, Director of Economic Development and Planning, City of Hopkins, Minn.
Notoriety: Hopkins started out as the Village of West Minneapolis. The name changed to Hopkins in 1928 after Harley Hopkins allowed a train depot to be built on his land, with the agreement the depot would say "Hopkins" on it. Hopkins became a city in 1948. Hopkins holds an annual Raspberry Festival, which is well known for its parade and other attractions.
CLIENT: City of Hopkins, Minn.
PROJECT OBJECTIVES: Create a branding campaign to promote Hopkins as a place to shop, eat, live and locate a business.
Increase foot traffic in downtown Hopkins and attract more development.
Raise awareness of Hopkins’ thriving arts community and quality educational opportunities.
WEB SITE: www.thinkhopkins.com
